Do I need a privacy policy to use AdMob?

Yes in practice: both app stores require one for every app, and AdMob’s SDK collects device identifiers you must disclose.

What must an AdMob privacy policy say?

Name Google as an ad partner, list the data the SDK collects, explain cookies or advertising IDs, and say how users can change consent or reset their ad ID. This is not legal advice.

Google AdMob · Platform guide

Privacy policy for apps using AdMob

If your app shows AdMob ads, your privacy policy should say the Google Mobile Ads SDK collects IP address, user product interactions, diagnostic information and device identifiers for advertising, analytics and fraud prevention. In the EEA and UK, Google’s EU User Consent Policy also requires disclosures and consent, usually via the UMP SDK.

§ 1

What Google AdMob requires

Google Play data disclosure for the Google Mobile Ads SDK

“automatically collects and shares IP address, user product interactions, diagnostic information, and device/account identifiers for advertising, analytics, and fraud prevention”

Source: developers.google.com verified 2026-10-30

1.1EU consent (UMP SDK). “Under the Google EU User Consent Policy, you must disclose certain information and obtain consent from users in the European Economic Area and the UK to use cookies, other local storage, and personal data for ad serving”. Source: developers.google.com

1.2Google’s EU user consent policy. “You must obtain end users’ legally valid consent” for cookies or local storage and for personalized ads where required. Source: google.com

1.3Apple: data shared with ad partners. Guideline 5.1.2(i): “You must clearly disclose where personal data will be shared with third parties”. Source: developer.apple.com

1.4Google Play: policy in the listing and in the app. Google Play’s User Data policy says your “privacy policy must clearly explain all data collection and sharing.” It must also sit on a public, non-geofenced URL (no PDFs), and be linked both in the store listing and inside the app. Source: support.google.com

§ 2

What common SDKs collect

SDK / API	Data it collects	Source
Google Mobile Ads SDK (AdMob)	IP address User product interactions Diagnostic information Device and account identifiers	Source: developers.google.com

Everything in this table must appear in your policy if the SDK ships in your build.

§ 3

Where to put the URL

3.1Your app’s store listings (App Store Connect and Play Console) and an in-app link.
3.2Show the UMP consent message to EEA and UK users before ads load.

§ 4

Sample clause

§ 4.1 · Advertising

Our app shows ads from Google AdMob. The Google Mobile Ads SDK collects your IP address, how you interact with ads, diagnostic data and device identifiers such as the advertising ID, for advertising, analytics and fraud prevention. In the EEA and UK we ask for your consent first, and you can change your choice in Settings → Privacy.

Illustrative wording. Your generated policy is written from your own answers.

§ 5

Questions

Do I need a privacy policy to use AdMob?: Yes in practice: both app stores require one for every app, and AdMob’s SDK collects device identifiers you must disclose.
What must an AdMob privacy policy say?: Name Google as an ad partner, list the data the SDK collects, explain cookies or advertising IDs, and say how users can change consent or reset their ad ID. This is not legal advice.