Amazon Alexa Skills Store · Platform guide

Privacy policy for Alexa skills

Amazon’s developer console says the Privacy Policy URL is required when your Alexa skill uses account linking, includes advertising, or collects user information. Add it in the skill’s store details before certification, and describe exactly what your skill receives, such as account-linked profile data or user-provided information.

§ 1

What Amazon Alexa Skills Store requires

Skill store details — Privacy Policy URL

“The URL for your privacy policy. Required when your skill uses account linking, includes advertising, or collects user information.”

Source: developer.amazon.com verified 2026-10-30

1.1Kids skills: no personal information. Amazon’s policy requirements say a child-directed skill is not eligible if, among other things, “it collects any personal information from end users” or “has account linking”. Source: developer.amazon.com
1.2Certification checks policies. Amazon certifies skills against its policy requirements and security tests; the privacy policy link is set in the skill store details. Source: developer.amazon.com
§ 2

What common SDKs collect

SDK / APIData it collectsSource
Alexa account linking
  • Access token for the user’s account in your service
  • Profile data from your service (e.g. name, email) that you request
Source: developer.amazon.com

Everything in this table must appear in your policy if the SDK ships in your build.

§ 3

Where to put the URL

  1. 3.1Alexa developer console → your skill → Distribution page → Privacy Policy URL.
  2. 3.2Your skill’s website.

Source: developer.amazon.com

§ 4

Sample clause

§ 4.1 · Voice requests

When you use the skill, Amazon sends us the text of your request and an anonymous user ID, not your voice recording. If you link your account, we also receive an access token to your account with us. We keep your saved lists until you delete them by saying “delete my data”.

Illustrative wording. Your generated policy is written from your own answers.
§ 5

Questions

Does my Alexa skill need a privacy policy?
Amazon requires the URL if your skill uses account linking, includes advertising, or collects user information. Many simple skills still add one.
Who stores the voice recordings?
Amazon handles voice recordings under its own policies; your skill receives the request data Amazon sends. Describe only what your skill receives and keeps.